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Visiting a trade show really helps you to keep up with the latest in your industry – it’s often the best way to discover new suppliers as well as helping you research possible competitors. Here’s my tips for getting the best out of your first visit to a trade show.
Plan your visit in advance. Sign up early on the website as often this means you get news ahead of the visit of hot new suppliers, seminars running etc. You usually get free or reduced admission too. Then take time to look at the exhibiter profiles and their websites. Make a note of those you’re really interested in.
Be practical. Book your travel in advance for cheap fares. Wear “sensible shoes” as you’ll be on your feet a lot (my faves are current fashion no-nos Crocs 
). Pack water and, if you can, snacks – refreshments are usually very expensive!
Bring a bag. Not your best handbag, but something like those cotton bags for life which you can scrunch up inside your latest arm candy for all those brochures and pricelists. There are often available as freebies at the event but pack one of your own just in case! If your destination is Spring Fair, or one of the other mega trade fairs, then a wheeled trolley case (around the size of cabin luggage) is a very good idea. Yes, you’ll feel a prat, but that’s a lot better than having arm ache or having to dump brochures because you can’t carry them all back home.
Arrange to meet people. Trade shows attract folks from all over – many peeps use them as an opportunity to network and meet up with like-minded pals – like those you chat to online but have never met IRL. Others arrange to meet PRs or other suppliers who are also visiting the same show.
Try and pack as much as you can into the day – and don’t forget to enjoy yourself! I always find a trade show revitalises my business mojo!
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