Posts tagged as:

public relations

Tomayto, Tomato: Understanding why PR people get confused about how to approach you

17 December 2009

Welcome back to Self Employed Mum. Thanks for visiting!

Recently I attended and spoke at the Mumpreneurs Meetup at Ping Pong (yum yum dim sum) and almost immediately got drawn into an interesting and slightly heated discussion about how to be approached by PRs. If you’ve been in the blogosphere [...]

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Text 100 Global Blogger Survey Report: Helping ‘tense’ relationships between PR & bloggers

30 July 2009

There has been so much talk about how PRs have been annoying bloggers (‘mummy bloggers’ have been super vocal on this front) and how we would prefer to be worked with, that despite me blogging for over five years, (Alison for over three), you would almost believe that blogging was ‘new’. But actually what’s ‘new’ [...]

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The New Rules of Marketing and PR

28 July 2009

If you’re a PR person or marketeer wondering why your old style of working isn’t transferring very effectively to the era of social networking and online media, this is the book you need to read. In fact, if you’re a business operating online, this book is about letting go of the more traditional habits and [...]

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8 suggestions for marketing your business on Twitter

20 July 2009

So can you market your business on Twitter? Of course! But be subtle but not so subtle that it goes over your followers head. Here are a few quick tips:
1. Talk directly with your customers. When I say talk, I mean talk/chat not pitch the hell out of them. If you engage your followers, they [...]

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How to approach bloggers for coverage – Part Two

8 July 2009

Following on from part one, I give just a few more tips on how to get the best out your interactions with bloggers when you approach them for coverage about your business or your clients.
Don’t keep angling for the free or offering it. Whilst sometimes it’s nice to have something that you really [...]

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